Case Study: Starbucks boosts Middle East brand love with House of Comms' hyper-local social media strategy

Starbucks grows Middle East social engagement to 4.8% with House of Comms

The customer Starbucks faced the challenge of fostering brand love and growing its social media presence across the diverse Middle East region. The vendor, House of Comms, was engaged to manage a social media retainer to address this.

House of Comms implemented a hyper-localized solution by creating eight distinct regional social pages and commissioning local content creators. They deepened engagement with community managers who communicated in local dialects. This strategy successfully drove greater engagement and increased brand love, growing their Facebook community to 1.6 million and achieving an average engagement rate of 4.8%.

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