Case Study: Starbucks boosts engagement and product launch excitement with House of Comms' SkyDive Dubai film campaign

Starbucks drives 100K+ video views with House of Comms

The vendor House of Comms was briefed by Starbucks to generate excitement for its new Caramel Cloud Macchiato drink. The challenge was to capture attention and drive store footfall during a period when Covid was rampant and traditional marketing would be difficult.

House of Comms created a high-impact film featuring a skydiving barista who delivered the drink from the sky. This solution dramatically outperformed traditional announcements, resulting in over 100K video views, a 400% increase in average engagement rate, and a 300% increase in organic reach on Instagram, ultimately leading customers to flock to stores to try the new product.

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