Case Study: Royal Commission for Riyadh City achieves 50+ media coverage pieces for the Manganiyar Celebration with House of Comms

Royal Commission for Riyadh City secures 53 pieces of coverage in one week with House of Comms

The Royal Commission for Riyadh City faced the challenge of launching its first-ever cultural show, The Manganiyar Celebration, and needed to secure strong media attendance for its preview event. House of Comms was engaged to provide public relations and event support for the launch.

House of Comms drafted press materials, managed media invitations, and staffed the event to ensure a seamless experience. The vendor's efforts resulted in over 50 pieces of positive coverage across print, online, and social media, reaching an audience of 5.4 million and generating a PR value of $260k USD.

Royal Commission for Riyadh City