Case Study: Neutrogena boosts skincare engagement with House of Comms' SKINSHOW

Neutrogena drives 8.7M views with House of Comms

The customer Neutrogena, with a mission to democratize skin health, sought to leverage a surge in online skincare conversations during Ramadan to further solidify its brand mission. The vendor House of Comms was engaged to develop a strategy and create content to address this challenge.

House of Comms created and launched the Neutrogena SKINSHOW, a YouTube series of four episodes each dedicated to a specific skin concern. The solution incorporated data-driven product selection, interactive elements, and collaborations with beauty experts to enhance credibility. The series achieved 8.7 million views, a 47% view-through rate (significantly exceeding the 30% benchmark), 95% reach, and a 0.13% click-through rate, vastly outperforming the 0.01% benchmark.

Neutrogena