Case Study: Michelin Guide Dubai achieves high-impact launch coverage with House of Comms

Michelin Guide Dubai secures 1,300+ pieces of coverage with House of Comms

The Michelin Guide Dubai faced the challenge of successfully launching its highly anticipated debut in the region with a top-secret announcement and subsequent star revelation event. They selected House of Comms to manage this high-profile public relations and communications initiative.

House of Comms developed a strategic approach, curating guest lists and organizing two VIP events for media and influencers. They handled all event management and secured numerous high-profile interviews. The results were significant, with over 210 attendees across events and more than 1,300 pieces of coverage generating an AVE of $16.7M USD and a reach of 747 million. House of Comms' performance also led to being retained for the Michelin Guide's next launch in Abu Dhabi.

Michelin Guide Dubai