Case Study: Marriott Bonvoy boosts mobile engagement and loyalty with House of Comms

Marriott Bonvoy drives 200K+ app downloads with House of Comms

The customer, Marriott Bonvoy, identified a need for a mobile app to improve user experience and foster loyalty for its More Cravings service. Through research and data analysis, they concluded an app was essential to drive engagement and repeat business for its portfolio of restaurants. They partnered with the vendor, House of Comms, to address this challenge.

House of Comms developed a global design system to ensure visual consistency and then mapped the user journey to design the app's interface. They worked closely with the development team to build the product, resulting in a modern UI and seamless UX. The solution was highly successful, achieving over 200,000 downloads for the More Cravings app.

Marriott Bonvoy