Case Study: Jellycat Builds Brand Love and Awareness in the UAE with House of Comms

Jellycat generates 110+ pieces of coverage with House of Comms

The customer, Jellycat, faced the challenge of launching their brand in the UAE. Their goal was to communicate their new retail availability to parents, building love with expat communities and increasing awareness within the Arab community. The vendor, House of Comms, was engaged to provide PR and event services for this launch.

House of Comms conceptualized and managed a bespoke luxury launch event for media and influencers. The solution included personalized details across invitations, décor, and gifting. This approach generated significant results, including over 110 pieces of coverage, a $193,000+ PR value, and a reach exceeding 5 million. The event also encouraged further user-generated content through personalized gifts.

Jellycat