Case Study: Grey Goose boosts engagement across drinking occasions with House of Comms

Grey Goose drives 1.5M Instagram impressions with House of Comms

House of Comms worked with Grey Goose, a luxury vodka brand, to address its challenge of being associated only with specific drinking occasions like celebrations. The brand wanted to expand its appeal across multiple occasions while maintaining its core identity as a luxury spirit.

The solution from House of Comms was the 'The Moment Makers' creative platform, which targeted social leaders and was brought to life via a dedicated Instagram page and influencer partnerships. This campaign achieved phenomenal results, including 1.5 million Instagram impressions and 112,000 engagements with a 5.2% average engagement rate, despite the challenging alcohol advertising market in the UAE.

Grey Goose