Case Study: GPCA raises awareness of Agri-Nutrients with House of Comms

GPCA drives 16M video views with House of Comms

The customer, GPCA, faced the challenge of raising awareness about the critical role of Agri-Nutrients in food production and security for a growing global population. They tasked the vendor, House of Comms, with developing a campaign to educate consumers across the GCC region on this complex topic.

House of Comms developed a multi-platform campaign that simplified the language around Agri-Nutrients using an illustrative and playful creative approach. They launched the campaign in both English and Arabic across Facebook, Instagram, YouTube, and Twitter, supported by paid media and a remarketing strategy. This solution delivered exceptional results for GPCA, including 16 million video views and 7.4 million paid digital impressions over a three-month period, significantly exceeding initial estimates.

GPCA