Case Study: Four Seasons Dubai boosts media and influencer engagement with House of Comms

Four Seasons Dubai drives 2M fans reached with House of Comms

Four Seasons Dubai faced the challenge of cultivating long-term relationships with media and influencers during the busiest period of the hospitality calendar. The hotel aimed to gain deeper insight into the social media landscape across the Arab world during its 4th Dubai Media Connect event. House of Comms was appointed to lead the social media engagement panel for this program.

House of Comms developed a panel named "Stories From The Region," securing six top-tier travel and lifestyle influencers to participate. The solution was a major success; the event ran for 2.5 hours instead of the planned 1 and was ranked the best session of the entire program, scoring 9.4/10. The campaign achieved 40 pieces of social coverage and reached an audience of 2 million fans.

Four Seasons Dubai