Case Study: Emarat boosts brand love and reach with House of Comms

Emarat reaches 13M+ with House of Comms

The customer Emarat faced the challenge of celebrating its 50th anniversary in the UAE and wanted a brand campaign to reconnect with customers. The vendor House of Comms was engaged to develop a solution using brand strategy and film.

House of Comms created an emotive film that fueled nostalgia by showcasing an Emirati man's life milestones through the lens of a car window at a petrol station. This solution was launched across TV, radio, social media, PR, and OOH activations. The campaign achieved a reach of over 13 million, more than 8 million video views, and significantly increased brand love for Emarat.

Emarat