Case Study: DP World achieves a sold-out DP World Tour Championship with House of Comms

DP World sells out tournament 1 week early with House of Comms

The customer, DP World, faced the challenge of positioning their DP World Tour Championship golf tournament as a fun and relatable must-attend event for a wider local audience beyond just golfers and sports fans. To help achieve this, they worked with the vendor House of Comms.

House of Comms implemented a creative strategy that included a collaboration with a local ice-cream brand to create limited edition flavors and working with a host of influencers to engage target audiences. The results were a sell-out tournament a week before it began and over 300 pieces of media coverage, leaving the client delighted.

DP World