Case Study: Costa Coffee reaches younger consumers and boosts brand appeal with House of Comms

Costa boosts younger customer appeal by 2% with House of Comms

The customer, Costa Coffee, faced a challenge in appealing to a younger demographic as their brand lacked vibrancy and energy. To encourage future loyalty, they engaged the vendor, House of Comms, for a campaign utilizing creative, social media, and digital services.

House of Comms created the #fueledbycosta platform and executed a series of innovative activations, including a collaboration with Snapchat and the first coffee delivery by drone in the region. This solution successfully shifted Costa's customer base by 2% towards a younger audience. The campaign also achieved a reach of over 13 million, garnered more than 8 million video views, and won a global award for marketing innovation.

Costa Coffee