Case Study: Cleveland Clinic Abu Dhabi achieves a more engaging patient experience with House of Comms

Cleveland Clinic Abu Dhabi boosts engagement 26% with House of Comms

The Cleveland Clinic Abu Dhabi engaged House of Comms to launch a new patient-centric website. The challenge was to enhance usability and accessibility, particularly for mobile users, while managing a large-scale website migration. The key objectives were to create seamless user journeys aligned with brand standards and to ensure the migration maintained content continuity and organic visibility without any loss in performance.

House of Comms led the UX and UI workstream, providing stakeholder workshops, user journey mapping, wireframing, and interface design. Their solution included Sitecore consultancy, QA support, and end-to-end SEO leadership to execute the complex migration. The results were significant, including a 26% increase in average engagement rate, a 3x increase in appointment requests, a 10% reduction in bounce rate, and a 27% increase in session engagement time.

Cleveland Clinic Abu Dhabi