Case Study: Circuit Factory achieves 40 purchasers in four months with House of Comms

Circuit Factory boosts CTR by 15% with House of Comms

House of Comms was hired by Circuit Factory, a fitness studio operator in Dubai, to increase leads during the summer, a season when the fitness industry typically experiences a downturn.

The solution implemented by House of Comms utilized Meta and Google Search ads with radius targeting. They created gender-specific ad copy and separate landing pages for each channel, which reduced cost-per-lead by 20%. The campaign generated 438 leads and 40 purchasers, achieving a 10% conversion rate and a 15% increase in click-through rate.

Circuit Factory