Case Study: CCAD boosts organic traffic and appointments with House of Comms

CCAD boosts organic traffic by 400K+ with House of Comms

The customer, CCAD, faced the challenge of needing to boost conversion rates and improve user engagement on its website. Their main objectives were to establish a comprehensive design system and deliver personalized user experiences, with a specific focus on creating a fluid and intuitive interface for mobile users. To address this, they worked with the vendor House of Comms on a digital UX and UI solution.

House of Comms implemented a solution that involved extensive UX research, the creation of a comprehensive design system using a component-based approach, and the development of high-fidelity prototypes. This strategy resulted in a significant measurable impact: organic traffic increased by over 400,000, requests for appointments and calls received grew by 80%, and the average time spent on the website rose to 1 minute and 40 seconds.

CCAD