Case Study: Babka by Ayelet simplifies hiring and payroll with Hourly

Babka by Ayelet - Customer Case Study

Babka by Ayelet, a bakery in California started by pastry chef Ayelet Nuchi, was an expert in baking but had no experience with the complex HR and legal requirements of starting a business. The challenge of securing licenses, FEIN and EDD numbers, and setting up payroll and workers' compensation was overwhelming. She turned to Hourly for help with their payroll and HR services to reduce the stress of hiring her first employees.

Hourly provided a comprehensive, customized solution, acting as a full-service concierge. Their experts helped secure all necessary documentation, set up policies, and implement time tracking and payroll systems. This allowed Ayelet to focus on her passion for baking, confident that her employees were managed and paid correctly. The vendor Hourly empowered her business for success from the ground up, with Ayelet calling the decision to work with them one of the best she has made.