Case Study: OSI drives ERP lead generation with Hounder

OSI boosts email engagement to 52.3% open rate with Hounder

OSI, a master of Odoo ERP customization, faced the challenge of effectively marketing its specialized services to a wide multitude of diverse industries. To reach this deep market and stay top of mind with potential clients, they partnered with the vendor Hounder to develop a targeted strategy.

Hounder implemented a solution focused on segmented email nurturing campaigns, crafted messaging, and A/B testing, all managed through HubSpot CRM. They created high-value content, including a gated PDF and supporting assets, which drove significant engagement. This strategy resulted in an exceptional 52.3% email open rate and a 53.2% click-through rate, vastly outperforming industry benchmarks and successfully generating qualified leads for OSI.

OSI