Case Study: Indeed achieves clearer communications performance visibility with Hotwire PR

Indeed improves PR measurement across 15+ countries with Hotwire PR

Indeed, a leading global job search engine, faced a challenge in measuring the impact of its global communications activities, as its existing strategies struggled to provide clear visibility back to the business. To address this, Indeed partnered with Hotwire PR, which provided services in PR measurement, marketing data & analytics, and research & insights.

Hotwire PR implemented a comprehensive measurement strategy that included validating metrics, streamlining processes, and merging data sources into a reputational dashboard. This solution provided Indeed with a clear view of its communications performance across 15+ countries, leading to cleaner data integration and a newfound reliance on robust metrics for creating strategies and reviewing business performance in five quarterly business reviews (QBRs).

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