Case Study: eBay builds its seller community on Instagram with Hotwire PR

eBay grows 6K+ organic followers in 3 months with Hotwire PR

eBay, a global e-commerce leader, lacked a dedicated Instagram presence for its extensive seller community. The vendor Hotwire PR identified this gap and aimed to create the @eBayforSellers account from scratch to serve as a key engagement tool within a tight timeframe.

Hotwire PR conducted an audit and developed a full launch strategy, including content pillars and initial posts, in just one week. The new Instagram page gained hundreds of followers on its first day. The strategy resulted in over 6,000 organic followers in three months, 53.9k organic impressions in one week, and a 2,193% increase in followers over a two-week period, successfully fostering an active community for eBay sellers.

eBay