Case Study: MTY Food Group achieves stronger restaurant awareness and media performance with Hotspex Media

MTY Food Group boosts brand sentiment by 30% with Hotspex Media

The customer, MTY Food Group Inc, a major Canadian restaurant franchiser, needed to increase restaurant awareness, visitation, sales, and transactions. They engaged vendor Hotspex Media to address this challenge with an omnichannel media marketing solution.

Hotspex Media implemented a campaign spanning digital and traditional media channels, including Meta, Google Performance Max, CTV, and out-of-home advertising. Using their Reticle platform for behavioral insights, they delivered significant results for the customer, including an 8% increase in brand sentiment for one brand and a 30% increase for another, alongside improved KPIs like lower CPMs and higher engagement rates.

MTY Food Group Inc