Case Study: a PR firm's client achieves effective cross-channel campaign delivery with Hotspex Media

a PR firm's client reaches audiences across several provinces in an ongoing campaign with Hotspex Media

The customer, a PR firm, hired Hotspex Media to develop a digital and out-of-home marketing campaign for one of its clients, a charity. The challenge was to reach a large audience across several Canadian provinces with a limited budget.

Hotspex Media managed the campaign by negotiating rates with a local transport service, contributing to the creative process, and posting and managing ads on Facebook, Instagram, and physical out-of-home locations. Hotspex Media exceeded expectations by expertly navigating sensitive information, adapting to project changes, and providing senior-level service. The result was a highly successful campaign that met all budgets and deadlines, leading the customer to state they would 100% work with Hotspex Media again.