Case Study: Mailmodo achieves 3x higher conversions with hotglue

Mailmodo drives 3x higher conversions with Hotglue

Mailmodo, an email marketing solution, sought to offer its users more robust and flexible integrations with platforms like HubSpot. Their initial in-house integration was limited and lacked functionality, creating friction for customers. To solve this challenge, Mailmodo turned to the vendor Hotglue and its integration platform.

By implementing Hotglue, Mailmodo was able to quickly stand up multiple powerful integrations, including Salesforce, HubSpot, and Mixpanel, with minimal engineering effort. The solution handled large data volumes and abstracted away maintenance, allowing Mailmodo to focus on its core product. As a result, marketers can now seamlessly funnel leads into campaigns and keep data in sync, which contributed to Mailmodo driving 3x higher conversions with its interactive emails.

Mailmodo