Case Study: Goodkind scales personalized video messaging with hotglue

Goodkind boosts video engagement 5X with hotglue

Goodkind, a company that enables organizations to use personalized video messaging, faced a challenge with its data integration pipeline. Building and maintaining custom CRM integrations in-house required significant upfront engineering investment and ongoing maintenance, which diverted resources from their core product and hindered their ability to scale and onboard new customers. They needed a solution to minimize this engineering work.

The vendor hotglue implemented its integration platform to handle Goodkind's data pipeline. This solution allowed Goodkind to quickly scale the breadth of their integrations, offer data standardization, and provide custom sync schedules for users. As a result, Goodkind significantly minimized engineering time spent on maintenance, onboarded more customers, and made integrations a major selling point. This enabled their clients to achieve 5X better performance than emails and phone calls.

Goodkind