Case Study: We Are Undefeatable achieves greater community engagement with Hotfoot Design

We Are Undefeatable reaches 1.4 million people with Hotfoot Design

The customer We Are Undefeatable, a nationwide campaign supported by Sport England, faced the challenge of creating a locally impactful activation to inspire people with long-term health conditions in Blackburn with Darwen to become more active. The vendor Hotfoot Design was selected to bring this campaign to life through a tailored local strategy.

Hotfoot Design's solution centered on using real-life stories from local individuals and targeting communities with relevant content based on public health data. The vendor also created resources for healthcare professionals and a toolkit for partners to amplify the campaign's reach. The results were significant, with the campaign reaching over 1.4 million people, a 306% increase in landing page acquisitions, and over 10,000 visits to storyteller pages.

We Are Undefeatable