Case Study: Lancashire & South Cumbria NHS Foundation Trust fills vacancies with Hotfoot Design's NHS recruitment campaign

Lancashire & South Cumbria NHS Foundation Trust fills significant vacancies with Hotfoot Design

The Lancashire & South Cumbria NHS Foundation Trust was facing a significant recruitment crisis with multiple vacancies to fill. To address this challenge, the Trust partnered with vendor Hotfoot Design to develop a new recruitment campaign aimed at attracting and retaining qualified candidates both locally and from outside the region.

Hotfoot Design implemented a comprehensive campaign strategy that included planning, impactful print media, social media content, outdoor advertising, and authentic photography featuring real NHS staff. This approach humanized the campaign and effectively communicated the benefits of working for the Trust. As a result, the campaign had a significant impact on recruitment, filling a substantial number of vacancies, with many candidates at a recruitment event citing the adverts as giving a positive impression of the Trust.

Lancashire & South Cumbria NHS Foundation Trust