Case Study: TORTUE HAMBURG boosts website conversions with The Hotels Network

Tortue Hamburg - Customer Case Study

TORTUE HAMBURG, a boutique hotel in Hamburg and member of Design Hotels, needed to reduce its reliance on OTAs after launch and find a better long-term balance between third-party and direct bookings. To improve website conversion and encourage more guests to book directly, the hotel looked for a way to personalize the booking journey for visitors who were unfamiliar with the brand.

The Hotels Network implemented its direct booking software, adding tools such as Welcome Layers, Reviews Summary, Exit Intent, Price Comparison, and Smart Notes across the website and booking engine. In an A/B test, these personalized messages and features increased website conversions by 36%, delivering a strong ROI and leading TORTUE HAMBURG to expand its use of The Hotels Network for ongoing optimization.

Tortue Hamburg

Jil Viehhauser

Marketing Manager