Case Study: Dusit International achieves 57.5% higher website conversion with The Hotels Network

Dusit International - Customer Case Study

Dusit International, a global hospitality brand, wanted to strengthen its direct booking strategy and believed its hotel website conversion rate could be improved. To support this goal, Dusit International partnered with The Hotels Network and tested website personalization tools designed to enhance the guest booking experience.

The Hotels Network implemented an A/B test across 9 properties using features such as Reviews Summary, Smart Notes, Price Comparison, Exit Intent pop-ups, and Save Your Search emails. The result was a 57.5% average increase in website conversion rate across the tested hotels, prompting Dusit International to roll out The Hotels Network more broadly.

Dusit International

Ratchaya Termsilkanok

Corporate Director Of Revenue Management