Case Study: Penny Farthing Hotel achieves business intelligence and improved guest experience with Hotelogix

Penny Farthing Hotel Uses Hotelogix to Gain Business Intelligence and Improve Guest Experience

Penny Farthing Hotel, a 22-room property in Lyndhurst’s village centre and part of VISION Hospitality Asset Management, faced operational limits after management changed in 2015. The team relied on paper diaries and manual inputs for third-party bookings, struggled during peak summer weeks, and had no data logs or revenue analytics to guide pricing and strategy.

VISION selected Hotelogix’s Freemium cloud PMS and implemented it over six weeks with online training. The system delivered transparent management reporting, remote access, and a robust front-desk workflow, enabling better rate decisions, standardized invoicing, visible customer journey tracking, and more time for staff to focus on guest service—backed by responsive support.

Penny Farthing Hotel

Mustafa Gheewala

Yield and Revenue Asset Manager VHAM