Case Study: Emerging Travel Group boosts bookings with Hotel Trader's direct integration to The Exchange

ETG boosts Q2 2025 bookings by 195% with Hotel Trader

Emerging Travel Group (ETG), a global travel tech company, needed to strengthen its competitiveness in the B2B travel marketplace. Their platform-based setup required better control over rates, faster partner connections, and greater scalability to sustain their rapid growth. To address this, they partnered with vendor Hotel Trader.

Hotel Trader implemented a direct integration to its Exchange for ETG, replacing their previous platform connectivity. This solution provided greater control over supply, more reliable connections, and improved margins. A key component was Hotel Trader's Alignment Score, which provided automated insights to optimize rates and policies. The results were exceptional growth, including a 195% increase in bookings and a 247% increase in booking value for Q2 2025 year-over-year.

ETG