Case Study: Longhorn Solar lowers customer acquisition costs with Hot Dog Marketing

Longhorn Solar cuts cost per lead to $86.52 with Hot Dog Marketing

Longhorn Solar, a solar power company, faced a challenge with high customer acquisition costs and a dependency on a costly third-party lead provider. They partnered with Hot Dog Marketing to regain brand equity and find a more cost-effective solution for generating qualified leads.

Hot Dog Marketing implemented a digital marketing and HubSpot automation strategy, which included an interactive solar calculator and targeted email campaigns. This solution drastically reduced Longhorn Solar's cost per lead to $86.52 and their customer acquisition cost to $175 per customer, which was only 0.5% of the average customer value.

Longhorn Solar