Case Study: City of Cedar Park's Tourism Department refreshes its messaging and marketing materials with Hot Dog Marketing

City of Cedar Park's Tourism Department refreshes messaging and transitions campaigns in 2020–2021 with Hot Dog Marketing

The City of Cedar Park's Tourism Department faced a challenge with its confusing inherited branding and messaging strategy, particularly for its cedarparkfun.com website. They engaged vendor Hot Dog Marketing to develop an updated messaging strategy and help transition their marketing materials away from the old brand.

Hot Dog Marketing executed a messaging project and a website planning project for the customer. The solution involved transitioning the city's digital ads, visitor's guide, and other marketing materials to the new messaging and look, successfully migrating them to a new website.

City of Cedar Park's Tourism Department