Case Study: Pet Supplies Plus Achieves More Qualified Franchise Leads with Hot Dish Advertising

Pet Supplies Plus drives best year ever with Hot Dish Advertising

Pet Supplies Plus, a large chain of independent pet stores and a top-ranked franchise, needed to boost its number of qualified franchise leads. Their strategy had been steeped mostly in traditional radio and print advertising. To achieve growth, they partnered with Hot Dish Advertising to expand into digital marketing and better define their target audiences.

Hot Dish Advertising developed new brand positioning and conducted testing to identify high-value target audiences. They created strategic messaging focused on recession-resilience and omni-channel shopping. As a result, Pet Supplies Plus experienced significant system-wide growth since 2017 and achieved a record number of qualified leads in a recent period. The client credited Hot Dish as a huge part of their success, noting their best year ever was thanks to the team's strategic targeting and effective messaging.

Pet Supplies Plus