Case Study: Express Employment Professionals achieves more qualified franchise leads with Hot Dish Advertising

Express Employment Professionals boosts qualified leads by 0% QoQ with Hot Dish Advertising

Express Employment Professionals, a leading franchise with over 800 global locations, faced the challenge of expanding into new North American markets without generating an influx of low-quality leads. Their goal was to attract high-quality prospective franchise owners in these specific territories. To meet this challenge, they partnered with vendor Hot Dish Advertising.

Hot Dish Advertising developed a targeted strategy with clear messaging that was activated across Express's website and marketing channels. Through robust testing and ongoing optimizations, they fine-tuned these initiatives to ensure the right candidates were converting. This solution successfully drove growth in new markets and achieved a 0% quarter-over-quarter growth in its qualified lead rate, significantly improving the quality of leads.

Express Employment Professionals