Case Study: Captain D’s boosts qualified franchise leads with Hot Dish Advertising

Captain D’s boosts qualified leads 30% YoY with Hot Dish Advertising

Captain D's, a fast-casual seafood restaurant chain, faced the challenge of accelerating its growth by attracting savvy multi-unit franchise investors to its portfolio. To meet this goal, they partnered with the vendor Hot Dish Advertising for franchise development marketing services.

Hot Dish Advertising implemented a customized strategy that included defining key brand differentiators, an integrated marketing plan, and targeted landing pages. This solution successfully increased qualified franchise leads by 30% year-over-year while achieving a cost per lead of $50 for multi-unit operators in 2024.

Captain D’s