Case Study: Authority Brands boosts applicant growth with Hot Dish Advertising

Authority Brands boosts applicants 0% YOY with Hot Dish Advertising

Authority Brands, a provider of trusted home services franchises, faced a significant challenge in recruiting new employees for its brands, which was a major hurdle to sales growth. They partnered with Hot Dish Advertising to develop a compelling and distinctive employee messaging strategy to stand out in a crowded hiring market.

Hot Dish implemented an audience-centric strategy that moved away from brand-specific messages to focus on the core reasons someone would join the company. This was brought to life with a custom photo shoot and a targeted media plan. The campaign drove a significant increase in applicants, with Authority Brands reporting a 0% year-over-year increase in applicants from 2021 to 2022. The Director of Marketing noted that Hot Dish was a pleasure to work with and produced motivating creative, leading to additional projects.

Authority Brands