Case Study: Any Lab Test Now achieves more awareness and appointments with Hot Dish Advertising

Any Lab Test Now lowers average CPL to $70 with Hot Dish Advertising

Any Lab Test Now, a national franchise offering convenient and confidential lab testing, faced a challenge with low brand awareness despite having over 230 locations. With the retail healthcare sector growing, they needed to increase their market share and drive more online appointments. They partnered with Hot Dish Advertising to develop a targeted strategy to differentiate them from competitors.

Hot Dish Advertising implemented a solution using their proprietary Persistent ID graph to identify qualified target audiences. They then used AI to create cross-channel messages tailored to each segment under the campaign concept "It’s just easy." This strategy successfully increased awareness and drove appointments, achieving an average cost per lead of $70 since launch. A representative from Any Lab Test Now credited Hot Dish as a huge part of their record-breaking success.

Any Lab Test Now