Case Study: La’Oda achieves 179% Black Friday revenue growth with Hostinger

La’Oda drives 179% Black Friday revenue growth with Hostinger

La'Oda, an online retailer of Asian cosmetics founded by Domas Simonovičius, faced the challenge of scaling its Black Friday ecommerce strategy to drive significant growth. The founder needed an accessible and manageable platform to build and adapt his online store without a large initial investment, leading him to choose Hostinger to create his ecommerce website.

Using Hostinger's platform, La'Oda built a flexible website that was easy to manage, allowing for quick updates to banners and promotions. This foundation supported an evolving Black Friday strategy that included starting promotions earlier in November, a high-volume creative testing approach on Meta and Google, and a focus on customer acquisition. As a result, Hostinger helped La'Oda achieve a 179% increase in Black Friday revenue over three years, with November 2025 revenue reaching over €46,000. The campaigns also resulted in a 54% year-over-year increase in orders and helped acquire customers who returned long after the event.

La’Oda