Case Study: Softy scales revenue and website performance with Hostinger

How to Conquer a Niche and Scale a Business

The customer, Softy, a luxury homeware brand, was experiencing significant issues with its website performance and reliability due to rapid business growth. Their previous hosting providers could not handle peak traffic, causing the online store to crash frequently, especially during critical sales periods like Christmas. This poor performance was directly leading to a loss of customers. To support their expansion into new markets, they needed a robust hosting solution and chose to migrate to Hostinger's Professional Cloud Hosting.

After migrating their Lithuanian website to Hostinger, Softy immediately resolved its performance issues. The website became significantly faster and more reliable, eliminating crashes and creating a happier experience for their customers. This successful outcome has led them to plan the migration of their Latvian, Estonian, and English sites to Hostinger as well. The vendor's reliable infrastructure provides the foundation for Softy's continued growth and expansion onto platforms like eBay and Amazon.

Softy

Diana Berulytė

Co-Founder