Case Study: Fazenda Bonanza builds a global specialty coffee brand with Hostinger

Fazenda Bonanza builds a specialty coffee brand and opens global sales with Hostinger

Fazenda Bonanza, a fourth-generation Brazilian coffee farm, faced the challenge of transitioning from selling its high-quality beans as an anonymous commodity to building its own recognized brand. While the family had grown coffee for 65 years, their product was sold unbranded through a middleman, preventing them from capturing its true value. Talles Carvalho returned to the farm seeking to change this and establish a direct-to-consumer specialty coffee business, but needed a cost-effective way to build an online presence. The vendor, Hostinger, provided the website builder tool that was key to this effort.

Using Hostinger's website builder, Talles Carvalho built the Fazenda Bonanza e-commerce site himself, aligning its design with the farm's branding without needing a developer. This online presence provided crucial credibility, leading directly to the business's enrollment in a national export program after being discovered by the country's trade agency. The vendor, Hostinger, enabled the farm to connect its traditional, craft production with modern global markets. This digital foundation supports all sales channels and is instrumental in the family's goal to go global with their branded coffee.

Fazenda Bonanza