Case Study: MTM Premier Property Management doubles growth and boosts direct bookings with Hostfully

MTM Premier Property Management grows 2x with Hostfully as 40% of bookings go direct

MTM Premier Property Management, a property manager overseeing over 45 properties across several U.S. states, faced challenges with manual operations and an inability to convert mid-term rental (MTR) leads through their existing short-term rental channels. Founder Lisa Cochran needed a strategy to handle this shift in demand without sacrificing margins or team bandwidth, leading them to seek a solution from vendor Hostfully.

Hostfully implemented its property management system (PMS), which included a direct booking website built with partner Hudson Creative, automated messaging templates and triggers, and a mobile app. This solution enabled MTM Premier Property Management to automate guest communications, efficiently convert MTR leads into direct bookings, and manage properties on the go. As a result, 40% of their bookings are now direct, significantly reducing OTA fees and fueling a doubling of their portfolio growth efficiency.

MTM Premier Property Management