Case Study: Red Lodge Reservations achieves 2x property growth and 3x direct bookings with Hostfully

2x property count and 3x direct bookings in 1 year

Red Lodge Reservations, a Montana-based short-term rental management company run by Chelsea and Tony Toupin, was struggling to keep up with rapid growth. Before using Hostfully, they managed 14 properties with heavy manual work, constant guest messaging, late-night laundry runs, and only 3% of bookings coming direct.

With Hostfully’s property management platform, automations, integrations, and direct booking tools, Red Lodge Reservations streamlined guest and turnover communications, brought housekeeping in-house with Breezeway, and added dynamic pricing through Wheelhouse. The results were significant: property count doubled to 30 in a year, 99% of operational tasks became automated, and direct bookings grew from 3% to 14%, helping the company become more efficient and profitable.

Red Lodge Reservations

Chelsea Toupin

Co-Owner