Case Study: Sojourn doubles direct bookings with hostAI

Sojourn doubles direct bookings with hostAI

Sojourn, a premier East Coast property management company overseeing more than 400 properties, partnered with hostAI to address a key challenge. Despite a robust third-party distribution program, Sojourn's direct bookings were only contributing 6% of total booking value, and the complexity of improving this was hindering their strategic priority to reduce reliance on fee-heavy platforms.

hostAI implemented a comprehensive, AI-driven solution using its hostDistro product, which included a portfolio analysis, search engine optimization, and tailored booking flows. Through this approach and close collaboration, hostAI helped Sojourn double its direct booking contribution from 6% to 12% within just six months. This significant increase reduced their dependency on intermediaries, improved profitability, and enhanced direct guest engagement.

Sojourn

Dunniela Kaufman

Chief Executive Officer