Case Study: Branson Lakes Lodging grows direct bookings with Hospitable.com

Branson Lakes Lodging grows direct bookings to 4% with Hospitable

Branson Lakes Lodging, a property management company, initially relied on third-party platforms like Airbnb and Vrbo but sought to reduce their dependence and associated fees by encouraging direct bookings. To achieve this, they turned to Hospitable.com and its Direct Booking service to facilitate a smoother transition for their guests.

Using Hospitable's platform, which included features for online payments, guest verification, and insurance, Branson Lakes Lodging successfully grew its direct booking channel. As a result, direct bookings made up 4% of their total business in 2023, with a goal to double that figure, while also saving guests 8-12% on their stays and giving the company greater control over the guest experience.

Branson Lakes Lodging