Case Study: Zulily achieves faster personalized customer experiences with Hortonworks

Zulily - Customer Case Study

Zulily, the Seattle-based online retailer, needed to modernize its data platform to support highly personalized customer experiences as its rapid growth outpaced its legacy relational database. The company struggled to integrate structured business data with clickstream data from web, mobile, and email channels, making it hard to deliver the right content to the right customer without heavy developer involvement. Hortonworks was the vendor involved, with Hortonworks Data Platform (HDP) as a core part of the solution.

Hortonworks helped Zulily build the Zulily Data Platform on HDP, combined with Google Cloud Platform, Google BigQuery, and Tableau, to unify structured and unstructured data in a scalable architecture. The platform went from vision to production in four months and enabled faster, more self-service analytics, cutting decision-making time from weeks and days to minutes, seconds, and milliseconds while improving personalized recommendations and customer experiences across channels.

Zulily

Luke Friang

Chief Information Officer