Case Study: SaaS Company doubles meeting booking rate with Horlio

Doubled meeting booking rate and saved 15+ hours per week per SDR

Horlio helped a SaaS company overcome a major challenge where their sales development representatives were inefficiently spending over 70% of their time on low-value manual prospecting. This process was yielding poor results, with cold outreach on LinkedIn having low acceptance rates and causing slow, unpredictable pipeline growth.

The solution was to deploy Horlio’s AI Agent. This tool automated top-of-funnel tasks by sourcing leads with Smart Search, prioritizing them with AI Lead Scoring, and warming them up with a “Comment-First” strategy. As a result, the SaaS company doubled its meeting booking rate, achieved a 70% acceptance rate, and saved over 15 hours of manual work per SDR each week.