Case Study: Shure harmonizes digital customer journeys with Horizontal Digital

Shure launches 18 global sites with Horizontal Digital

The audio technology company Shure faced challenges with its complex and siloed digital ecosystem, which hindered both the customer experience and internal operations. Partnering with vendor Horizontal Digital, Shure sought to modernize its tech stack and improve its website to drive revenue growth and reduce maintenance costs.

Horizontal Digital addressed this by conducting user research and redesigning the site's information architecture. They implemented a new platform, Sitecore XM Cloud, and integrated it with other systems to support e-commerce. The solution included training for Shure's global content teams and set the stage for the launch of 18 international sites, improving efficiency and paving the way for future growth.

Shure