Case Study: a Middle Eastern healthcare provider boosts international patient engagement with Horizontal Digital

Middle Eastern Healthcare Provider boosts international engagement 22% with Horizontal Digital

The Middle Eastern Healthcare Provider, a regional healthcare leader, partnered with Horizontal Digital to transform its digital presence and expand its international patient base. The challenge was to overhaul its digital offering to better reflect its medical excellence and attract a global audience through search engines and generative AI, while also aligning internal stakeholders and delivering value quickly.

Horizontal Digital executed a comprehensive, content-first strategy using the Sitecore Experience Platform. Their approach included deep discovery workshops, content creation optimized for SEO and genAI, and a modernized user interface. The solution delivered significant results, including a 22% increase in page views per session from international visitors and a 90% uplift in overall page views, successfully enhancing the provider's global reputation and user engagement.