Case Study: Greystar slashes digital time-to-market with Horizontal Digital's multi-site factory

Greystar slashes site launch time to 8 weeks with Horizontal Digital

Greystar, a global leader in rental housing, faced a fragmented digital landscape with multiple content management systems and siloed teams. This patchwork of systems made launching new property websites costly and time-consuming, slowing innovation and preventing centralized governance. To unlock unified, renter-first digital journeys, Greystar partnered with Horizontal Digital to reimagine its digital delivery.

Horizontal Digital built a multi-site factory using a component-first Sitecore build and a tokenized Figma design system. This scalable solution included reusable website components and a custom middleware layer for integrations. The results were substantial: new brand sites now launch in just eight weeks. Measurable impacts included a 169% increase in booking conversions, a 26x increase in traffic, and improved engagement rates.

Greystar