Case Study: Cadence Bank achieves higher digital deposit growth with Horizontal Digital

Cadence Bank boosts digital account opening revenue 8x with Horizontal Digital

Cadence Bank, a leading regional bank, needed to transform its disconnected marketing channels into a unified, omnichannel experience to drive digital deposit growth and improve customer engagement. They partnered with Horizontal Digital, leveraging their CX Strategy and Design and Digital Experience Management services on the Sitecore Experience Platform to meet these challenges.

Horizontal Digital implemented a full-scale digital transformation, moving the client to a continuous product optimization model. The solution included an initial site redesign, the rollout of over 280 new features, and personalized user journeys. This resulted in an 8x increase in digital account opening revenue, an 80% faster feature rollout, and $1.6M in revenue from digital account openings in a six-month period.

Cadence Bank